Fit For Purpose

Fit for purpose product metrics
Authored by David J. Anderson and Alexei Zheglov the Fit for Purpose Framework was developed in response to a very simple but profound question, “How do we know whether a change is likely to be an improvement?”

The 5th anniversary 3rd edition of Fit for Purpose ‘Synthesising Customer Experience with Strategy for Accelerated Business Results’ is for executives, strategic planners, product managers, product planners, portfolio managers, service designers and service delivery managers. This book is for anyone who wants to understand better how to manage for long-term survival and profitability in the complex and volatile markets of the 21st Century and helps you answer these questions: 

  • How do you know whether a product change is an improvement?

  • When is an improvement to a product a step too far?

  • When might you be over-serving your market?

  • How do you create the right product related metrics to catalyze improvements?

  • How can you use your frontline staff to sense your market needs?

  • How can you get beyond Net Promoter Score with Fitness Box Score?

We could summarise the benefits of F4P as being:
• More actionable market research
• Better OKRs
• Better Personas
• Better Product Requirements

New in the 3rd edition:

  • Preface from David and Alexei reflecting on 5 years of Fit-for-Purpose 
  • Extended set of commonly recurring fitness criteria to include affordability, convenience, and optionality/adaptability.
  • New double-loop process framework for implementing F4P
  • Extended coverage of OKRs and integration with F4P Framework
  • Includes over 10,000 words of new content over 2 new chapters and one new appendix ‘Understanding Organizational Maturity: How leadership & culture affect capability, resilience, & scale’
  • Also available in Portuguese and German and online 

Bazil – Order from within Bazil

Available from your countries Amazon store

Subscribe to the Fit for Purpose book, 3rd Edition, online with The learning platform for the F4P framework.  Available in English, Portuguese and German. 

Through many highly accessible business examples, you’ll learn how to apply the pragmatic, actionable guidance of the Fit-for-Purpose Framework. You will be able to select market segments that align with your strategy, design products, and services that align with customer expectations and take actions to amplify successful markets and switch off unsuccessful ones. 


Learn how to find identify customers segments based on customer purpose and new market segments. Through the Fit For Purpose Framework learn how to also better satisfy your existing customers, and keep all your customers coming back for more.


“Extremely relatable, immediately useful”
Gabe Abella, Organizational Coach, JP Morgan Chase
“This framework helps companies choose the right initiatives. I am using the principles to steer better direction at our clients” 


Christophe Louvion, CTP and Head of Product, PatientPop

German Translation

Fit for Purpose: Wie Unternehmen Kunden finden, zufriedenstellen und binden 

Die ständig wachsenden komplexen Anforderungen dynamischer Märkte im 21. Jahrhundert erfordern von Unternehmen, ihre Produkte und Services ständig zu verbessern und an den Kundenbedürfnissen auszurichten.

Dieses Buch zeigt, wie Sie neue Kunden in neuen Marktsegmenten finden, Ihre bestehenden Kunden kontinuierlich zufriedenstellen und sie langfristig binden. Es liefert konkrete Antworten auf die Fragen:

– Sind Ihre Produkte und Services an Kundenbedürfnissen ausgerichtet?
– Wie können Sie ermitteln, warum Ihre Kunden gerade Ihr Unternehmen, Ihre Produkte und Ihre Services auswählen?
– Wann stellt eine Veränderungsinitiative im Unternehmen eine wirkliche Verbesserung dar oder geht einen Schritt zu weit oder würde sogar Ihren Markt überfordern?

Die Autoren haben mit dem Fit-for-Purpose-Framework ein pragmatisches Vorgehen entwickelt, um

– Marktsegmente auszuwählen, die sich an der eigenen Unternehmensstrategie ausrichten,
– Produkte und Services entsprechend den Kundenerwartungen zu entwerfen und
– Maßnahmen, wie das Festlegen von Leistungsindikatoren, zu ergreifen, um Wertschöpfungsprozesse zu optimieren.

Sie beschreiben anschaulich anhand vieler Beispiele aus unterschiedlichen Branchen wie Transportwesen, Onlinehandel und Telekommunikation, wie die richtigen Kennzahlen ausgewählt werden, um Verbesserungsinitiativen im Unternehmen zu beschleunigen, die sich direkt auf die Kundenzufriedenheit auswirken.

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